There will also be apps for a variety of other things and past visual consumption, such as games, travel booking and shopping. This means once the set-up box is purchased and connected to the Internet, users will be able to download apps (which will act as 'channels') onto the TV. It allows third-party developers to create apps using the same software frameworks used for iOS, OS X, and watchOS. The new operating system is based on iOS and designed exclusively for the new Apple TV. Previous versions of the Apple TV allowed users to stream content from the iTunes library, and with iCloud, consume video, music or photos from any Apple device. Their experience will be dictated by what apps they choose to download or subscribe to." ![]() ![]() "The TV experience is tailored to the user and what they want to watch. "It is basically a large screen equivalent of the iPad, with an app approach to watching TV," says Arthur Goldstuck, MD of World Wide Worx. It is set to be released in South Africa this month. "We believe the future of television is apps," said Apple CEO Tim Cook when the new Apple TV was unveiled in September. ![]() The new Apple TV features a third-party App Store, a new remote, Siri voice-controls, and a completely new operating system - called tvOS. ![]() Apple TV will not be a threat to other set-up boxes and will only be a success in the niche early adopter local market, says Arthur Goldstuck, MD of World Wide Worx.Īpple wants to overhaul consumers' TV experience with its latest revamped set-up box, as it hopes to bring more than movies and series into the living room.
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